Luthier

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We not only approached the limitations of the student instruments but also the financial limitations of families trying to raise their kids in music. Through a little creative thought, we put together a program of rental credits combined with free upsizing on rental instruments purchased from us, and our customers could have quality instruments throughout their children’s years of growth for the cost of just one instrument.

It’s been very gratifying to contribute to the education of so many students in such a viable way. Between Paula’s organizational skills and my bench skills, it feels like a natural fit. It’s now the end of 2017 and the shop just keeps growing. I’m so grateful for the opportunity of working with so many kids, dedicated parents, adult students, and professionals. I feel truly blessed.

Has it been a smooth road?

Running a business is never an easy thing. The learning curves are steep and continual. We’ve had so much help along the way from friends, colleagues, family… every problem seemed to have so much potential for growth, and the right person seemed to always be there. One particular struggle stands out. A few years back I had a couple of guys trained to help out in the shop. In what felt devastating at the time they both moved on to other careers within a couple of months of each other.

Shortly after, our main competitor just closed their doors and left town. The overflow of work was overwhelming. Ironically it’s the only year we’ve had negative growth since we opened our doors. Our existing customers weren’t getting our usual attention. The disenfranchised customers from our competitor were venting there anger our way. On top of which they were demanding attention and services promised by someone else.

It was difficult and led to long hours. But the following year things started falling back into place. With just the two us trying to handle it all we were blessed when Sharon Taylor came in for cello repairs, saw our circumstances, and asked if we needed help. We hired her instantly and have never looked back. She has since become my cello teacher (when she’s not answering the phone and managing our repair and set up schedules).

About a year later, after trying out a couple more repair guys in the shop, we found a perfect match: Chase Gregory. And have since added a wonderful bow maker, Carlos Romero, and a great all-around assistant in Sarah Sutton.

The upshot is we’ve benefited greatly from a more organized business which has evolved from necessity.

So, as you know, we’re impressed with The Violin Shop – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.

For starters, We’re dedicated to putting quality rental instruments into as many kids hands as possible. Instruments that inspire kids to play rather than limiting their efforts.

Our goal is to be a positive influence in our community. To be a source of positive direction, bringing musical education back to it’s prominent, significant role. The developmental advantages for those who grow up playing are well researched and documented. We hope to be a point of enthusiasm toward that goal… for parents and kids alike.

The growing trend of learning to play music in San Diego is exploding, and we’re proud to be a vital component in this movement.

We’re involved in doing the same with adult amateur string players as well. The over “50” crowd is so thirsty to remain engaged and significant: socially, intellectually, physically. The people we see seizing the opportunity to continue living with vitality is heartening. All with unique histories, experience, and talents. This is a highly overlooked group of people with so much to offer that all to often are simply left to fad with their knowledge.

I guess what sets us apart from others, aside from the level of work we do in the shop, is that we care about everyone who walks through our doors.

Let’s touch on your thoughts about our city – what do you like the most and least?

You mean aside from the climate? I love that the people here love to love life. We don’t all agree on everything, and there are some strong differences. But seeing it through the prism of playing music, it acts as a unifying factor instead. And it’s beautiful.

What I like least about the city is the animosity of identity politics. It just hurts. But playing music with my friends feels like a healing balm.